Juliet Korver
FOUNDER
Juliet Korver is a chart-topping recording artist and the visionary Founder of greaterWE. Known professionally as Juliet, she rose to prominence with the hit singles “Avalon” and “Ride the Pain”, produced by 3X Grammy Award winner Stuart Price (Madonna, Gwen Stefani) and released on Virgin Records.
With firsthand experience navigating the highs and hardships of the traditional music industry, Juliet founded greater WE to build what she wishes had existed; an ethical, artist-first collective grounded in sustainability, community, and service. Her mission is to empower independent artists with the tools, support, and infrastructure to build lasting, purpose-driven careers with full creative sovereignty.
Chad Price
ARTIST & ARCHITECT
Chad Price is an award-winning Canadian singer-songwriter and entrepreneur with 13+ years in the independent music space.
As Artist & Architect of greaterWE, he helps shape the organization’s vision, build it’s infrastructure, and guide emerging artists toward sustainable, purpose-driven careers. A CBC Music Searchlight Prize Winner and JUNO Masterclass Alum, Chad has earned over 5 million global streams, secured major syncs (Tyler Perry Studios, MTV, Amazon MGM), and recently developed and taught a songwriting curriculum for students in Atlanta.
His work bridges storytelling and strategy to reimagine what’s possible for working-class artists.
Chad Price
ARTIST & ARCHITECT
Chad Price is an award-winning Canadian singer-songwriter and entrepreneur with 13+ years in the independent music space.
As Artist & Architect of greaterWE, he helps shape the organization’s vision, build it’s infrastructure, and guide emerging artists toward sustainable, purpose-driven careers. A CBC Music Searchlight Prize Winner and JUNO Masterclass Alum, Chad has earned over 5 million global streams, secured major syncs (Tyler Perry Studios, MTV, Amazon MGM), and recently developed and taught a songwriting curriculum for students in Atlanta.
His work bridges storytelling and strategy to reimagine what’s possible for working-class artists.
Between us, we've charted, toured, scored, and built independent careers — and seen, up close, where that system asks artists to trade away ownership, sustainability, or creative control just to keep going. We’re paving another way: an artist-first collective built on infrastructure, honesty, and shared purpose, where the goal isn't just a hit, but a career you can actually sustain.
MEET THE PEOPLE BEHIND IT
